Hollister Co. Website: www.hollisterco.com
Tagline/Slogan: N/A
Categories: SoCal inspired casual wear
Products: Casual Wear, Sportswear
Founder(s): Michael S Jeffries
Hollister Co. Logo
When I was talking about how popular Abercrombie and Fitch is, I said even the four other brands under A&F company are gaining worldwide popularity. They are Abercrombie kids, Hollister Co., RUEHL No.925 and Gilly Hicks. Let us check out about the SoCal themed clothing brand Hollister Co. a.k.a HCO.
A Little Hollister Co. Story (Name, Logo, Marketing)
Hollister Co. takes its name from a city in San Benito County, California. As we all know it is an American lifestyle brand under Abercrombie and Fitch Co. which is inspired by the Southern California surfing lifestyle. The city is where the inspiration comes from, hence taking its name to reflect the nature of the brand is just a brilliant step in A&F ingenious marketing system. The success of Hollister Co. has then motivated the company to take Gilly Hicks, Sydney as the name of the latest Australian themed lingerie brand.
Besides, the concept of the first Hollister Co. store was formulated around a fictional background story created by Michael S Jeffries for HCO customers to feel a different atmosphere while shop in the store. Hollister was founded by J.M. Hollister in 1922 as a pacific merchant shop in SoCal according to the fictional storyline. Indeed, all of A&F brands are attached with a fictional background which includes RUEHL No.925 and Gilly Hicks. The outcome of the fictional background is the rapid success of Hollister which even eclipses that of the parent Abercrombie and Fitch company.
Another brilliant marketing move that put HCO onto international stage in few short years is the implementation of “walking self-marketing”, wherein customers are the free advertising agents to promote Hollister clothing. How so? The vast majority of their merchandise are printed with its flying seagull logo, large embroidery or screenprint of the brand’s name, initials, fictional date of establishment(1922). To catch the pace of successful grayscale marketing images used by Abercrombie & Fitch, Hollister Co. uses modified sepia toned images that look somewhat faded. The resulted vintage feel has further fortified the company’s claim on Hollister Co. as “pacific merchants” established in 1922, as well as the lifestyle promoted by the brand.
3 Reasons Why I Love Hollister Co.
I am indeed a die-heart fan of Hollister Co. who wears its product from head to toe. Hey, not up to toe because I wear Hollister cap, logo tees, hoody, short pants, but Nike shoes! May be the company should come out with a new sneaker line inspired by Japan called Tokyo or Kyoto?
- The first thing I love about Hollister Co. is because of the vintage clothing feel which is simply rocks! It is said that fashion repeats itself after decades and that’s true as now I am being able to travel through time all the way back to 1922, thanks to Mike’s fictional story.
- I am born to be a traveler and Southern California has been one of my dream destinations. Though I have not been able to step into that land yet but wearing this SoCal inspired lifestyle clothing does give me a kick, like drinking Coca-Cola when you’re super duper thirsty.
- Though the price is not dirt cheap, it’s affordable and reasonable considering that the clothing is made of high-grade materials. I especially love Hollister Co. destroyed jeans which give the best vintage feel that tops other brands.
Hollister Co. Signature Products Collage Photo
Here is the collage of Hollister clothing mixed with some advertising photos that features the hot models.
Hollister clothing
Contributor’s Biography.
Name: Stefanie Soul
Website: www.1tshirtsworld.com
Email: hiphopdior@yahoo.com
Comments: Enjoy this post about Hollister Co. and wish all the best for the seagull to fly high!
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